2016年11月1日星期二
Brother-in-law of NFL quarterback Jay Cutler missing
Brother-in-law of NFL quarterback Jay Cutler missing in coach outlet stores Utah
Brady Mccombs, Associated Press Dec. 7, 2015, 9:37 PM 80 facebook linkedin coachoutletonline twitter email coach factory outlet online print Michael Cavallari is seen in this undated photo distributed by the Grand County, Utah Sheriff's Office. Grand County Sheriff Steven White said Monday that a rancher discovered the 30-year-old Cavallari's car early on Nov. 27, the day after Thanksgiving. It was found about 200 miles south of Salt Lake City and 5 miles south of Interstate 70. (Grand County Sheriff's Office via AP) syndication.ap.org SALT LAKE CITY (AP) — Investigators are trying to piece together what happened to NFL quarterback Jay Cutler's brother-in-law, whose hasn't been heard from since his car was found abandoned more than a week ago near a remote dirt road in Utah. Michael Cavallari, 30, lives in Southern California and was arrested on an allegation of making threats there Nov. 23, authorities said Monday. Four days later, a rancher found Cavallari's car with its engine on and the air bag deployed in Utah, Grand County Sheriff Steven White said. It was about 200 miles south of Salt Lake City and 5 miles south of Interstate 70, in a part of the state that's home to several national parks. Cavallari apparently was driving by himself, though it's unclear where he was going, authorities said. He is the brother of reality TV personality Kristin Cavallari, who married Cutler in 2013. Evidence shows Michael Cavallari's 2014 Honda Civic hit a couple of big rocks and washes, likely causing the air bag to deploy, White said. White said crews have been searching the area on foot and by helicopter but they have found no trace of Michael Cavallari. It's difficult to find footprints in the frozen ground, he added. Temperatures in the area have been at or below freezing every night since the car was found up against a small embankment. There were no signs of foul play. Hours before his Honda was discovered, Michael Cavallari — who lives in San Clemente, California — stopped at a convenience store about 60 miles away and asked for directions to Salt Lake City. Credit card transactions and surveillance video show he was at the store in the town of Monticello at 3:30 a.m. on Nov. 27. In California, Orange County Sheriff's Lt. Jeffrey Hallock said Monday that deputies arrested Michael Cavallari on suspicion of making criminal threats Nov. 23. He bailed out of jail Nov. 25. He was arrested outside Dana Point City Hall with a loaded shotgun following a report from a woman who called the sheriff's department to say he had been outside her apartment with a shotgun, according to a police report. The unnamed woman told deputies the two had argued days earlier, and she was afraid because he kept returning to her apartment. Police reported smelling alcohol on Michael Cavallari's breath when he was arrested. He acknowledged having a loaded shotgun in his trunk, the report said. He was taken into custody without incident, and he denied doing anything to the woman, who reported the incidents to authorities. Michael Cavallari works for his father's corporation, White said. He is single and has no kids. Kristin Cavallari rose to fame in the mid-2000s when she appeared in the MTV coach factory outlet online reality series "Laguna Beach" and "The Hills." She and Cutler have three children together. On Monday, Kristin Cavallari posted a photo on Instagram of her and her brother as kids at the beach with a message thanking people for their thoughts and prayers. "We remain hopeful and I will share any news that we receive," she wrote. Cutler starred collegiately at Vanderbilt and now plays for the coach purse outlet Chicago Bears in the NFL. The 32-year-old said little Sunday when asked about whether the situation with his missing brother-in-law was a factor in his team's loss. "No," Cutler said. "We stayed focused, and we adjust better than anybody." Cutler's head coach, John Fox, said Monday he's aware of the situation but doesn't know much about it. Fox said the franchise provides resources for players to deal with off-field issues, including sports psychologists. The Cavallari family asked authorities to respect their privacy in the first days after Michael Cavallari disappeared. They decided allow police to go public this weekend in hopes that somebody might come forward with more information, White said. Michael Cavallari's father and stepfather have been in Utah to help with the search, the sheriff said. Police are gearing up to launch new searches but are first strategizing the best areas to look. People recreate at sand dunes in the area, and White coach purses outlet said he's hopeful someone who was there knows something. ___ AP Sports Writer Andrew Seligman in Chicago contributed to this report. More from Associated Press:Texas Longhorns jump all the way up to No. 11 in latest AP poll after beating Notre DameA college professor has promised to consume only water and sports drinks after the university's president overrode a nearly unanimous decision to grant him tenureCraig Sager is hoping to return to NBA sidelines by November after receiving a rare third bone-marrow transplantDavid Ortiz honored with a corn maze cut in his likenessSwiss fighter plane goes missing in central Swiss Alps More: Associated Press
Most Ads Weren't As Good as the Game
Most Ads Weren't As Good as the Game
Football games don't get much better than Super Bowl XXXVIII's back-and-forth slugfest. The New England Patriots clinched their second title in three years on the blessed foot of kicker Adam Vinatieri, whose field goal with four seconds left put the Pats ahead of the Carolina Panthers, 32-29. It's too bad Madison Ave.'s advertisements didn't measure up, according to BusinessWeek Online's panel of marketing experts from top business schools who gave the traditional Super Bowl sideshow uniformly lukewarm reviews (for a rundown from a decidedly nonexpert perspective, see "Beer, coachoutletonline Back Hair, and Erection Woes").
As they noted in last year's post-game roundup, our gurus from some of the nation's top business schools again saw familiar ads from familiar advertisers. Old standbys Pepsi (PEP ) and Budweiser (BUD ) peppered the Super Bowl broadcast, on CBS (VIA ) this year, with predictably amusing and irreverent fare that will likely further endear the soda and beer makers to their established clientele.
But our panel noted a dearth of ads from startup businesses and technology companies -- the entrants that often spark innovation in advertising with breakthrough, high-concept spots. At an average of $2.3 million a pop for these ads, "it's hard for companies to justify [the cost] right now," says Michael McCarthy, a marketing professor at Miami University of Ohio. "They're not going to be frivolous about it."
No one may have reached the level of Apple's (AAPL ) benchmark "1984" tour de force, but our panelists spotted definite winners and losers. Here's how they saw it:
Best Ad
IBM/Linux.
Cheers poured in for IBM's (IBM ) Linux ads featuring former heavyweight boxing champion Muhammad Ali. The gurus thought the iconic Ali was the perfect man to sell the Linux message of "shake things up." "That's just what Ali did in his time, and it's precisely what they're trying to do [with Linux]," says Dan Howard, a marketing professor at Southern Methodist University's Cox School of Business.
The ad's clean production also left a favorable impression. "Juxtaposing him against the young, freckle-faced kid was memorable," says Michelle Greenwald, a marketing professor at Columbia's Graduate School of Business.
Worst Ad
H&R Block.
Poor old Willie Nelson may have received a warm welcome from the Houston crowd for his pregame bow with fellow country singer Toby Keith, but the tax preparer's talking Willie Nelson doll left our marketing gurus shaking their heads. "I didn't get the H&R Block message," says Kevin Keller, a marketing professor at Dartmouth's Tuck School of Business. "I was distracted by the gimmick of the doll."
Even those who caught the ad's coach purse outlet intended irony -- Nelson's past tax troubles -- found the connection strained. Greenwald, however, offered a dissenting opinion. "It showcased the company as having a sense of humor, and it indirectly communicated that it knows all about allowable deductions," she says.
Detroit's Finest
Chevrolet.
Auto makers offered a study in contrasts during the Super Bowl. Honda (HMC ) aired a repeat of its Pilot SUV ad campaign, which stars a man raised by wolves ("I hate that ad," laments Keller). Cadillac (GM ) presented new spots in its ongoing, Led Zeppelin-backed campaign to lure in younger, hipper, drivers.
Chevrolet garnered the most praise, scoring winners with its new ads for the small, sporty Aveo and the convertible SSR pickup truck. The Aveo ad depicted a group of lanky basketball players climbing into an Aveo and finding themselves dwarfed by its roomy interior. Says Greenwald: "The Chevy ad did a good job of visually depicting the car's key benefit: a small, affordable car with more room inside than you'd expect."
And our experts thought the sly SSR piece, which showed kids with bars of soap in their mouths, had an appropriately different feel (the kids wound up getting their tongues cleaned after issuing a breathless one-word expletive upon seeing the hot new hard-top convertible). "Chevrolet may benefit from the ads that show they're revitalizing their car line-up with not just new models, but different concepts," says Julie Edell Britton, a professor at Duke's Fuqua School.
Most Subversive Billion-Dollar Corporations (Tie)
Apple and Pepsi.
Kudos to both savvy marketers from our panel for the buzz-worthy introduction to the Pepsi-iTunes promotion. The ad cleverly tweaked the recording industry's aggressive lawsuits against illegal music downloads -- another round of which were announced only several days ago. "The tie-in was terrific, assuming anybody under the age of 30 was watching," says Christie Nordhielm, professor at Northwestern University's Kellogg School.
coach outlet sale "It's a great idea for generating trial of iTunes and sales of Pepsi," McCarthy says. "With 100 million free iTunes being offered, the Pepsi spot should have a positive and immediate impact on sales," agrees Greenwald.
Most Offensive
Budweiser.
One Bud Light commercial had comedian Cedric the Entertainer in for a bikini wax. Another showed a flatulent sleigh horse igniting candle held by a man's unfortunate date in front of her face. Still another showed a football referee taking a berating from a coach on the sideline. The reason he's able to take it? His wife lets him have it at home.
coach purses outlet
Was there any doubt that Bud coachoutlet.com ads would be patently offensive? And is that a bad thing? No, and no (depending on whom one asks). Most of the marketing profs felt Bud did a great job of playing to its base -- the male football fan. "Budweiser continues to capitalize on its long experience with the Super Bowl, and of coach factory outlet online course the pure logic of advertising beer on a football game" Nordhielm says. "All these guys have to do is generate top-of-mind awareness, and they know how to do that."
Still, the risk in trawling the boundaries of tastefulness is that at least some of the commercials are bound to offend some of the audience. SMU's Howard got a chuckle out of the referee ad but not the farting horse. "It's really a disgusting association with that brand," Howard says, calling it the worst ad of the night. "It was particularly crass," agrees Fuqua's Edell Britton.
The Horseshoes and Hand Grenades Award
America Online.
In an effort to help stem subscriber losses, AOL (TWX ) rolled out a new series of commercials featuring the stars of Discovery Channel's American Chopper show. Our panel agrees that the spots effectively communicated the increased speed of the AOL service. "Now all they have to do is deliver on their rather aggressive promise of blindingly fast Internet access," Nordhielm says.
But Howard questions whether the Chopper crew's blue-collar appeal is what AOL needs. "It seemed segmented to a lower-scale income group." Several note the reality-show feel of the commercials. "It has that rough, D.I.Y. feel," says Keller. "But some of the ideas were better than the actual production values." And Miami-Ohio's McCarthy wonders whether many people will recognize the American Chopper hosts -- those who don't may be confused.
Cry Me a River Award
AOL/NFL.
In addition to the Chopper ads, AOL also sponsored the halftime show. Long a repository for college marching bands and positive messages, this year's version included artists P. Diddy, Nelly, and Kid Rock. Marquee performer Janet Jackson's steamy duet with pop idol Justin Timberlake was pretty daring fare for the Super Bowl halftime show. And that was before Jackson wound up with her breast exposed. The NFL, CBS, and MTV, which produced the halftime show, have all disavowed the stunt. "That was pretty racy stuff for the NFL," Keller says. It's a long way from Up With People.
Biggest Winner (tie)
Pepsi and the NFL.
The beverage maker had a good night. Its effective Apple tie-in, a smart spot starring bears with fake IDs, and an amusing Frito Lay ad, in which an old man literally tries to step over his wife to grab a bag of chips, overcame stale, unappealing Sierra Mist commercials. "Pepsi's 'It's the Cola' campaign is executionally and strategically right on, and more than a shot across the bow at Coca-Cola," says Nordhielm.
NFL Commissioner Paul Tagliabue had a great night -- the game itself actually took center stage. After a lackluster first quarter, it quickly developed into a well-played nail-biter, with rising-star quarterbacks Tom Brady of New England and Jake Delhomme of the Panthers introducing themselves to millions of viewers. And the league even scored with a cute house ad for its new NFL Network. Dallas Cowboys owner Jerry Jones and coach Bill Parcells, plus a cadre of NFL stars including Warren Sapp, Torry Holt, Priest Holmes, and Zach Thomas belt out Tomorrow, already priming football fans for next year.
Another competitive NFL season and thrilling Super Bowl like this one, and football fans will be bursting into song -- whether or not they remember any of the big game's ads.
By Brian Hindo in New York
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